Old Town Monrovia

PRESS RELEASE

FOR IMMEDIATE RELEASE

OLD TOWN MONROVIA SIERRA CUP SCHEDULED TO OPEN OCTOBER 2007.

Sierra cup gives the neighborhood a new hang out, presents the Sierra cupcake, feeds the frozen yogurt craze, and brings new energy to Myrtle Avenue.

Monrovia, Calif. - September 2, 2007 – Directly across from Krikorian theatres, surrounded by Old Town’s restaurants and unique shops, Sierra cup provides a place for all to relax and treat themselves. “The cup” opens its doors and introduces its unique menu while providing electrifying activities for the entire community starting this October.

Sierra cup’s menu items feature non-fat tart, as well as sweet and creamy frozen yogurt, Sierra cupcakes, frozen and exotic desserts, specialty coffees, exotic drinks and teas, and other sweet surprises. Monthly specials can be viewed at www.sierracup.com.

In a sleek and modern environment, activities include a free Nintendo Wii gaming lounge, extreme sports videos on plasma TV screens, and many more scheduled events. Sierra cup also offers free Wi-fi wireless internet access.

Sierra cup will be participating in the upcoming Monrovia Food, Wine and Jazz Festival on September 9, 2007 at Library Park sampling their delectable Sierra cupcakes.

For more information, contact Cindy De Mesa or visit www.sierracup.com.

Locally owned and operated, Sierra cup is located at 409 S. Myrtle Avenue, Monrovia, CA 91016.

Contact: Cindy De Mesa
Tel. 626/301-4214
Cell: 626/674-1220
Fax: 626/301-4213
E-mail: cindy@sierracup.com
URL: www.sierracup.com

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